Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.

The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan''s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments It encourages readers to obtain a critical perspective on advertising issues.


Format Häftad Omfång 336 sidor Språk Engelska Förlag SAGE Publications Inc Utgivningsdatum 2013-09-17 ISBN 9781452261072