Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data This is a perfect how-to introduction to getting the most out of your focus group research.

Format Häftad Omfång 224 sidor Språk Engelska Förlag Sage Publications Ltd Utgivningsdatum 2018-10-13 ISBN 9781473912441