
Jones and Bartlett Publishers,
Essentials of Health Care Marketing (häftad, eng)
1 286 kr
1 286 kr
Få kvar
Mån, 14 apr - tis, 15 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
Produktbeskrivning
Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new or expanded content on social media and digital marketing, a thorough consideration of ethics, the impact of technology on marketing and health care, and additional multimedia to add relevance and further engage students.
New to the Fifth Edition:- New chapter on Marketing in the Digital Age discusses new disruptive competitors in health care, digital influences along the stages of the patient journey, the Internet of Things (IoT) and its effect on marketing, and more.- Sixteen new cases highlight the impact of COVID-19, the marketing of the patient portal, the impact of mergers in health care on organizational culture, social media influences, and related current topics.
- Links in every chapter connect students to valuable digital resources, including video and web links that illuminate chapter concepts and provide a basis for classroom discussion. - New & expanded discussion of technology throughout the text, including the use of artificial Intelligence (AI), big data, and virtual focus groups in market research; OTT distribution models such as Apple TX and Roku in advertising, and how technology impacts aging place for growing senior demographic.- Significantly enhanced discussion of transparency in government, consumer, and corporate responses around price, including a new section on value-based payment models.
- New capstone chapter (16) on ethical considerations in marketing covers areas of topical interest and debate in health care marketing.
Format Häftad Omfång 600 sidor Språk Engelska Förlag Jones and Bartlett Publishers, Inc Utgivningsdatum 2021-04-05 ISBN 9781284200157
New to the Fifth Edition:- New chapter on Marketing in the Digital Age discusses new disruptive competitors in health care, digital influences along the stages of the patient journey, the Internet of Things (IoT) and its effect on marketing, and more.- Sixteen new cases highlight the impact of COVID-19, the marketing of the patient portal, the impact of mergers in health care on organizational culture, social media influences, and related current topics.
- Links in every chapter connect students to valuable digital resources, including video and web links that illuminate chapter concepts and provide a basis for classroom discussion. - New & expanded discussion of technology throughout the text, including the use of artificial Intelligence (AI), big data, and virtual focus groups in market research; OTT distribution models such as Apple TX and Roku in advertising, and how technology impacts aging place for growing senior demographic.- Significantly enhanced discussion of transparency in government, consumer, and corporate responses around price, including a new section on value-based payment models.
- New capstone chapter (16) on ethical considerations in marketing covers areas of topical interest and debate in health care marketing.
Format Häftad Omfång 600 sidor Språk Engelska Förlag Jones and Bartlett Publishers, Inc Utgivningsdatum 2021-04-05 ISBN 9781284200157
Artikel.nr.
eac87bc1-9930-5959-85c7-c66e1b1240c5
Jones and Bartlett Publishers,
Essentials of Health Care Marketing (häftad, eng)
1 286 kr
1 286 kr
Få kvar
Mån, 14 apr - tis, 15 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
Liknande toppsäljare

MV
iPhone Snabbladdare USB-C PD 3.0. 20W Strömadapter + Kabel
127 kr
5,0
torsdag, 17 apr

-11 %
Olympiq
12-pack Oral-B Kompatibla Tandborsthuvuden
79 kr
Tidigare lägsta pris:
89 kr
4,4
fredag, 11 apr

Nice price
Playstation 5 DualSense Controller Midnight Black
799 kr
4,8
onsdag, 9 apr

Generic
4-Pack - Volkswagen VW Centrumkåpor / Hjulnav Emblem - Bil 65 mm
119 kr
4,2
onsdag, 9 apr

-6 %
Uniq Vanity
UNIQ XL Hollywood Spegel med 15 LED-lampor och touch-funktion - sminkspegel med belysning - hollywoodspegel
795 kr
Tidigare lägsta pris:
849 kr
5,0
tisdag, 8 apr

-17 %
TFO
iPhone kompatibel Plug & Play hörlurar iPhone X/11/12/13/14
99 kr
Tidigare lägsta pris:
119 kr
2,2
måndag, 14 apr

-15 %
Vitu
Astronaut Nattlampa / Galaxylampa - Stjärnhimmelsprojektor
279 kr
Tidigare lägsta pris:
329 kr
4,3
onsdag, 9 apr

AOVOPRO
Elkickbike för vuxna AOVOPRO M365 Scooter - 350W - 10.5Ah - Svart
2 399 kr
tisdag, 22 apr

Nice price-5 %
SAMSUNG
Samsung Galaxy Tab A9+ Wifi 64GB Svart
2 070 kr
Tidigare lägsta pris:
2 168 kr
4,5
tisdag, 8 apr

Nice price
Apple
Apple AirPods (andra generation) med Lightning-laddningsetui
1 594 kr
3,4
tisdag, 8 apr
Rekommendationer för dig

Best Trade
Hundklippare för Hundtassar – Tyst och Effektiv Tasstrimmer med LED-lampa
169 kr
4,0
tisdag, 22 apr

-11 %
INF
INF TYPE-C Dubbel SD/TF-kortläsare för snabb dataöverföring 0
79 kr
Tidigare lägsta pris:
89 kr
3,3
onsdag, 9 apr

Malibu
Malibu Fast Tanning Bronzing Butter with Beta Carotene 300ml
139 kr
4,4
onsdag, 9 apr

USB-C
Laddare för iPhone 15 / iPhone 16 + 2M kabel Snabbladdare USB-C till USB-C
99 kr
4,2
måndag, 14 apr

-21 %
Xiaomi
Xiaomi Elscooter laddare – Original Scooter1S/Lite/Pro/3
269 kr
Tidigare lägsta pris:
339 kr
5,0
onsdag, 9 apr

Tobar
Sparkcykel med Lysande Däck / Enhörning - Scooter för Barn
399 kr
4,5
onsdag, 9 apr

WEEN
Öronkuddar för Bose QuietComfort - QC35/QC25/QC15/AE2 Hörlurar SVART
95 kr
4,6
onsdag, 9 apr

-13 %
Gardlov
Hopfällbar Trädgårdspall / Knäpall - Pall
349 kr
Tidigare lägsta pris:
399 kr
4,7
tisdag, 15 apr

A Charger
Laddare för kärcher Fönstertvätt
99 kr
3,9
måndag, 14 apr

Kompatibel med Xiaomi
2-Pack - Xiaomi Däck med Verktyg - Punkteringsfritt / Elscooter elsparkcykel
249 kr
4,4
onsdag, 9 apr