This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.


Format Häftad Omfång 200 sidor Språk Engelska Förlag Cambridge University Press Utgivningsdatum 2024-07-04 ISBN 9781108790000