Horological trends flit by faster than ever in today''s fast-paced society. But Rolex does not rely on gimmicks; theirs is a more perennial allure, with a reputation built on traditions and hard-earned skill. A company that innovates while paying homage to their roots, every Rolex is the culmination of centuries of watchmaking expertise.

Within this book you will find explanations of the making process, descriptions of the materials involved and expert commentary on what makes each Rolex wristwatch unique.

The Book of Rolex demonstrates how each model fits its social milieu, present and pastIt also addresses the multitude of fakes on the market, including the so-called ''Frankensteins'' - watches made from a mixture of real parts and forgeries, which are notoriously hard to spot - imparting all the skills needed to pick counterfeits out of a line-up. A holistic view of Rolex watches, this book promises to be as timeless as the brand itself Should you be considering a Rolex, this book will convince you of its worth as an investment.