Why "free" comes at a price- the costs of free internet services in terms of privacy, cybersecurity, and the growing market power of technology giants.The upside of the internet is free Wi-Fi at Starbucks, Facetime over long-distances, and nearly unlimited data for downloading or streaming. The downside is that our data goes to companies that use it to make money, our financial information is exposed to hackers, and the market power of technology companies continues to increase. In The Flip Side of Free, Michael Kende shows that free internet comes at a price. We're beginning to realize this. Our all-purpose techno-caveat is "I love my smart phone...but"--is it really tracking everything I do? listening to everything I say?