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The Victory Lab (häftad, eng)

Broadway Books (A Division of

The Victory Lab (häftad, eng)

249 kr

249 kr

Få kvar

Tis, 7 jan - ons, 8 jan


Säker betalning

Öppet köp till och med 7/1-25


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Produktbeskrivning

UPDATED FOR THE 2016 ELECTION

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.


Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven orderWe’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptionsArmed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.


Format Häftad Omfång 416 sidor Språk Engelska Förlag Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc) Utgivningsdatum 2013-09-17 ISBN 9780307954800

Artikel.nr.

1f10bb86-b169-5e0b-aac0-303593c47523

Egenskaper

Bokomslagstyp

Pocket

Antal sidor

416 sidor

Skrivet av

Sasha Issenberg

Utgivare

Broadway Books

Släpp datum

17/09/2013

International Standard Book Number (ISBN)

9780307954800

Minsta orderkvantitet

1 styck

Vikt & dimension

Bredd

131,8 mm

Höjd

203,2 mm

Broadway Books (A Division of

The Victory Lab (häftad, eng)

249 kr

249 kr

Få kvar

Tis, 7 jan - ons, 8 jan


Säker betalning

Öppet köp till och med 7/1-25


Säljs och levereras av

Buyersclub.se