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Advertising in the Digital Age (häftad, eng)

Sage Publications Ltd

Advertising in the Digital Age (häftad, eng)

649 kr

649 kr

Få kvar

Tis, 7 jan - ons, 8 jan


Säker betalning

Öppet köp till och med 7/1-25


Säljs och levereras av

Buyersclub.se


Produktbeskrivning

Advertising is everywhere.  

Whether you realise it or not, it''s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.

What''s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.

So what are we to make of all this? This book will equip you with a thorough understanding of today''s media environment and how ''online'' advertising differs from traditional ''offline'' models.

In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm.

Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.


Format Häftad Omfång 304 sidor Språk Engelska Förlag Sage Publications Ltd Utgivningsdatum 2024-04-22 ISBN 9781529601978

Artikel.nr.

05f8ffd9-48ed-58c4-9fb6-0523429f3041

Identifikation

EAN

9781529601978

Sage Publications Ltd

Advertising in the Digital Age (häftad, eng)

649 kr

649 kr

Få kvar

Tis, 7 jan - ons, 8 jan


Säker betalning

Öppet köp till och med 7/1-25


Säljs och levereras av

Buyersclub.se