
After Steve (häftad, eng)
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In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.In many ways, Cook was Ive’s opposite.
The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units.
He considered inventory evil. He knew how to make subordinates sweat with withering questions.Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve.
His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
Format Häftad Omfång 512 sidor Språk Engelska Förlag HarperCollins Publishers Utgivningsdatum 2023-06-08 ISBN 9780008527877
Artikel.nr.
3f6be457-2917-562d-a394-c83713a2286d
After Steve (häftad, eng)
249 kr
249 kr
Tis, 10 jun - ons, 11 jun
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.seLiknande toppsäljare

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