"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.


Format Inbunden Omfång 144 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 2011-04-01 ISBN 9780470433423