Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.


Format Inbunden Omfång 400 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 2011-02-15 ISBN 9780470613580