A floral fragrance for women launched in 2014. Burberry presents the most important fragrance it has produced so far. It is a story, as in the old days, yet it is firmly connected with the present. The London Garden after the rain and the name My Burberry, what people call out every time they talk about their trench coat. A timeless classic, even such is the expression of the present and the future through scent. The fragrance is inspired by the English garden after the rain, it is confident, beautifully elegant and inconspicuous in a typical British way. It is an expression of the brand's past and future, which is why the campaign became the face of: Kate Moss and Cara Delevigne - uniquely for the first time these two faces captured together. The visual and all their joint photographs are taken by photographer Mario Testino under the direction of creative director Christopher Bailey. Cara and Kate are wearing a trench coat and give the whole campaign a touch of individuality, history and optimism.
The fragrance was created by perfumer Francis Kukrdjian, famous in this field all over the world and has been working in it for more than 20 years. It is a floral scent, where you will find sweet peas and bergamot in the upper note, geranium in the heart and patchouli and damask rose in the base. The design of the bottle reflects the trench coat of Burberry. The top is the same as the button on the trench coat and the bow is made of the same material as the trench coat - this material was invented by Thomas Burberry more than 100 years ago.
Christopher Bailey, Chief Creative and CEO of Burberry, says: My Burberry is the true embodiment of our brand - fragrance, design and attitude. The scent, which is a copy of trech coats, is excellent in all respects.