A balanced and holistic approach to business analytics
Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today''s organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectivesStudents learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value.

As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students'' skills in the program and basic understanding of fundamental concepts.

Format Häftad Omfång 704 sidor Språk Engelska Förlag Pearson Education Limited Utgivningsdatum 2020-08-18 ISBN 9781292339061