Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e.

These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.


Format Häftad Omfång 392 sidor Språk Engelska Förlag Bloomsbury Publishing PLC Utgivningsdatum 2011-04-01 ISBN 9780230218581