When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.


Format Häftad Omfång 150 sidor Språk Engelska Förlag Springer International Publishing AG Utgivningsdatum 2024-06-22 ISBN 9783031299681