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Consumer Behavior, Global Edition

Consumer Behavior, Global Edition

1 114 kr

1 114 kr

I lager

Tis, 1 jul - mån, 7 jul


Säker betalning

14-dagars öppet köp


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Produktbeskrivning

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Artikel.nr.

4d4ef028-995b-4d3f-86dc-b1bf39dfa53d

Consumer Behavior, Global Edition

1 114 kr

1 114 kr

I lager

Tis, 1 jul - mån, 7 jul


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Adlibris