Creating Value with Data Analytics in Marketing (häftad, eng)
829 kr
829 kr
Mån, 16 jun - tis, 17 jun
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.seProduktbeskrivning
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.
Creating Value with Data Analytics in Marketing
provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times.Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.
Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.
Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Format Häftad Omfång 314 sidor Språk Engelska Förlag Taylor & Francis Ltd Utgivningsdatum 2021-11-08 ISBN 9780367819798
Artikel.nr.
a3ec5e43-8ab3-573a-8caf-d32c9032569e
Creating Value with Data Analytics in Marketing (häftad, eng)
829 kr
829 kr
Mån, 16 jun - tis, 17 jun
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.seLiknande toppsäljare
POP MART Labubu The Monsters – Exciting Macaron Blind Box 17 cm Vinylfigur | Samlarobjekt | Designer Toy | Originalprodukt
179 kr
1 st POP MART Labubu The Monsters Exciting Macaron Plyschfigur Leksak Blind Box (slumpad färg, 17 cm, 1 pack)
179 kr
1 st POP MART Labubu 2.0 The Monsters Macaron Blind Box Plyschfigur (slumpad färg, 17 cm, generation 2, 1-pack)
199 kr
12-pack Oral-B Kompatibla Tandborsthuvuden
89 kr
1 st POP MART Labubu 3.0 Big into Energy Blind Box Figur – The Monsters Vinyl Plysch Hänge 17 cm (slumpad färg, enkel pack)
199 kr
POP MART Labubu The Monsters Big into Energy 17 cm
199 kr
POP MART Labubu The Monsters – Big into Energy Series Blind Box 17 cm Vinylfigur | Samlarfigur | Designer Toy | Originalprodukt
199 kr
Samsung Galaxy Buds3 Pro - Silver
1 598 kr
Vattenfontän solcellsdriven 16 cm solcellsfontän vatten fontän utomhus Svart
149 kr
Tidigare lägsta pris:
179 kr
Oral-B Vitality Starter Pack White
249 kr
Tidigare lägsta pris:
299 kr
Rekommendationer för dig
Playstation 5 DualSense Controller Midnight Black
639 kr
Tidigare lägsta pris:
679 kr
Sony PlayStation DualSense - White (PS5)
639 kr
Tidigare lägsta pris:
679 kr
Apple AirPods 4 Active Noise Cancellation Wireless In-ear
2 096 kr
Tidigare lägsta pris:
2 099 kr
INF Tillbehör för Roborock S5/S6 modeller 7 delar
149 kr
Tidigare lägsta pris:
199 kr
iPhone Snabbladdare USB-C PD 3.0. 20W Strömadapter + Kabel
117 kr
INF TYPE-C Dubbel SD/TF-kortläsare för snabb dataöverföring 0
79 kr
UNIQ XL Hollywood Spegel med 15 LED-lampor och touch-funktion - sminkspegel med belysning - hollywoodspegel
795 kr
Tidigare lägsta pris:
895 kr
Laddare för iPhone 15 / iPhone 16 + 2M kabel Snabbladdare USB-C till USB-C
99 kr
INF Cocktail set Dubbel shaker 750ml Rostfritt stål Silver 10 delar
289 kr
Tidigare lägsta pris:
385 kr
Samsung Galaxy Tab A9+ Wifi 64GB Svart grafit
1 980 kr