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Crystallizing Public Opinion
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Crystallizing Public Opinion

175 kr

175 kr

Tidigare lägsta pris:

204 kr

I lager

Tor, 17 jul - tis, 22 jul


Säker betalning

14-dagars öppet köp


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Adlibris

Produktbeskrivning

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.

Artikel.nr.

782f7171-e04a-4547-b339-d2627e6bb9b2

Crystallizing Public Opinion

175 kr

175 kr

Tidigare lägsta pris:

204 kr

I lager

Tor, 17 jul - tis, 22 jul


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Adlibris