This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies.

It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.


Format Inbunden Omfång 564 sidor Språk Engelska Förlag Springer Verlag, Singapore Utgivningsdatum 2023-01-02 ISBN 9789811944567