Artistic principles of presentation are the most influential factors in formation of the observer's interpretation of a certain object. Artists use these principles to enhance the communication of their ideas to their audience. This book aims to teach and emphasise the importance of these principles to designers so that they too, like artists, can present their ideas more expressively and communicate more easily with their audience. This book is intended to raise the artistic knowledge and perceptions of designers, which will be realised through observation the work of masters of art and analysis of the masters' presentation methods, followed by offering ways of effectively applying these methods to the visualisation and representation of design ideas. The book also describes the application of these principles to visualisation and rendering, providing step-by-step examples. These examples include both digital and freehand drawing techniques as well as their combinations. The book offers simple steps for the visualisation, each of which is taught analytically and illustratively.