A glimpse behind the scenes of China’s publicity modus operandi courtesy of one of its seasoned officials Embark on an intriguing journey of discovery into how high-level Chinese party and government officials engage with the media. Packed with anecdotes, no detail is too small to escape the author’s notice, from dressing to impress to addressing North Korea’s nuclear aspirations, disputed islands in the South China Sea and UK demonstrations against the Beijing Olympics. This book lifts the veil on the behind-the-scenes dynamics of this hitherto opaque world of high-level PRC press conferences. Join Fu Ying at the National People’s Congresses as she adroitly prepares for and navigates tough questions, addresses sensitive issues, and tactfully and cheerfully counters perceived biases. Travel with her to the UK where, as PRC ambassador, she works to bridge cultural divides and challenge misconceptions about China while simultaneously embracing aspects of UK press culture she can learn from, such as world-class training on how to handle the media.