Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.


Format Inbunden Omfång 176 sidor Språk Engelska Förlag CABI Publishing Utgivningsdatum 2022-07-04 ISBN 9781789248661