This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.


Format Inbunden Omfång 416 sidor Språk Engelska Förlag Emerald Publishing Limited Utgivningsdatum 2017-03-28 ISBN 9781787142398