The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn''t run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune''s prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune''s triumphs . . about the turnaround he''s led at Continental, a perennial basket case that''s become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune''s] story of Continental Airlines'' turnaround under his command . . . The blueprint has worked . . Fortune magazine named Continental the company that has ''raised its overall marks more than any other in the 1990s.''-The Seattle Post-Intelligencer

All of Gordon Bethune''s proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines'' employees and their families in times of need.


Format Häftad Omfång 304 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 1999-09-15 ISBN 9780471356523