In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humour and straight-talk that''s gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1 Does it differentiate?, 2. Does it attract?, 3. Does it direct?


Format Inbunden Omfång 304 sidor Språk Engelska Förlag Penguin Putnam Inc Utgivningsdatum 2021-09-21 ISBN 9780593330630