Gucci Bloom is launched in August 2017 all over the world. This is the first fragrance under the new creative director Alessandro Michele. The new fragrance will become a pillar in the house, together with the key series Guilty, Bamboo, Flora and Gucci by Gucci.

Gucci Bloom gives you an unusual floral scent. White flowers as natural Sambac, Jasmine and soft tuberose is mixed with woody notes of orris root and the new accord of chinese honeysuckle. The scent is created for the modern women, why it is natural, that women like Dakota Johnson, Petra Collins and Hari Nef, are the faces of the campaign.

Notes:

• Jasmine Sambac, Tuberose, Orris Root,