A new edition to the hugely successful book aimed at fashion students and graduates. All you need to know about the fashion business, from legal structures and finance to digital marketing and social media. This new edition includes case studies from both startups as well as international chains and is a must-have for any aspiring entrepreneur.


Format Häftad Omfång 224 sidor Språk Engelska Förlag Laurence King Publishing Utgivningsdatum 2019-05-20 ISBN 9781786274847