Faux documentary following a year in the life of award-winning actor Joaquin Phoenix. Beginning in autumn 2008, the film focuses on Phoenix's decision to move away from the acting world into music, more specifically hip hop, and follows the star's transition into this new industry, which includes him attempting to persuade Sean 'Diddy' Combs to produce his album. Phoenix only revealed the whole thing was a spoof after it had been shown in US cinemas. The film also marks the directorial debut of actor Casey Affleck, Phoenix's friend and brother-in-law.