This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

For courses in international business.

Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world.

Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives.

The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.

Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN.

Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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Format Häftad Omfång 624 sidor Språk Engelska Förlag Pearson Education Limited Utgivningsdatum 2019-11-18 ISBN 9781292313733