This practical, conceptual introduction to statistical analysis by award-winning teacher Andrew N. Christopher uses published research with inherently interesting social sciences content to help students make clear connections between statistics and real life. Using a friendly, easy-to-understand presentation, Christopher walks students through the hand calculations of key statistical tools and provides step-by-step instructions on how to run the appropriate analyses for each type of statistic in SPSS and how to interpret the output. With the premise that a conceptual grasp of statistical techniques is critical for students to truly understand why they are doing what they are doing, the author avoids overly formulaic jargon and instead focuses on when and how to use statistical techniques appropriately.