Do you love the natural, air-dried look, but would prefer to avoid the frizzy and unmanageable hair that you can get from letting your hair air-dry? The new ZERO HEAT Air Dry Styling Crème from Joico is the styling cream for you who do not want to use a hair dryer, but want frizz-free and air-dried hair that looks beautiful and easily styled.

ZERO HEAT (for fine/medium hair) gives you easy styling and a natural look. Prevents frizz and gives shine.

Advantage:

• Minimizes frizz and improves hair's natural texture

• Reduces hair drying time

• Protects against humidity for 24 hours

• Increases shine

• Leaves no sticky product residue in the hair

Application:

Work a small amount into towel-dried hair. Massage the product into the hair for added texture. Let the hair air dry.