
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (inbunden, eng)
419 kr
419 kr
Tor, 15 maj - fre, 16 maj
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
Produktbeskrivning
Killing your current marketing structure may be the only way to save it!
Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brandsBut, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach.
By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model.
Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator.
This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to:
* Transform all or part of your marketing operation into a media company
* Integrate this new operation into traditional marketing efforts
* Develop best practices for attracting and retaining audiences
* Build a strategy for competing against traditional media companies
* Create a paid/earned media strategy fueled by an owned media strategy
Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible.
They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly.
Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Format Inbunden Omfång 272 sidor Språk Engelska Förlag McGraw-Hill Education Utgivningsdatum 2017-11-04 ISBN 9781260026429
Artikel.nr.
0684c68e-02cf-5ed0-82f0-350f9b3a0842
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (inbunden, eng)
419 kr
419 kr
Tor, 15 maj - fre, 16 maj
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
Liknande toppsäljare

Apple AirPods Pro (2nd Generation) USB-C
2 690 kr
Tidigare lägsta pris:
2 750 kr

3-pack ersättningsblad för Philips OneBlade för män
199 kr
Tidigare lägsta pris:
209 kr

Laddare till Samsung 25W - Snabbladdare USB-C - Strömadapter+Kabel 1M
99 kr
Tidigare lägsta pris:
119 kr

Laddare för iPhone 15 / iPhone 16 + 2M kabel Snabbladdare USB-C till USB-C
99 kr

Toalettpapper KATRIN 360 42/fp
404 kr

3-Pack - iPhone 13 / 13 Pro - Härdat Glas Skärmskydd Transparent
49 kr

INF TYPE-C Dubbel SD/TF-kortläsare för snabb dataöverföring 0
79 kr

FENCHILIN Hollywood sminkspegel med belysning 360° vridbar spegel med förstoring dimbar med tre ljuslägen bordsskiva spegel med lampor Vit 65 x 49 cm
795 kr
Tidigare lägsta pris:
933 kr

Kompatibel iPhone snabbladdare USB-C strömadapter 20W + 2m Kabel
119 kr
Tidigare lägsta pris:
129 kr

iPhone kompatibel Plug & Play hörlurar iPhone X/11/12/13/14
99 kr
Tidigare lägsta pris:
119 kr
Rekommendationer för dig

Samsung Galaxy Buds 3 Pro Trådlösa Hörlurar Grå
1 769 kr
Tidigare lägsta pris:
1 849 kr

Garmin Klockor Laddare Snabbladdare Universal 1 Pcs 1 Pcs
49 kr
Tidigare lägsta pris:
69 kr

Bright Beauty Vanity Namira - sminkspegel med belysning - hollywoodspegel - make up spegel - vit - dimbar med tre ljuslägen
849 kr
Tidigare lägsta pris:
899 kr

42V Snabbladdning batteriladdare för elektrisk scooter elcykelbatteriladdare
169 kr
Tidigare lägsta pris:
189 kr

Astronaut Nattlampa / Galaxylampa - Stjärnhimmelsprojektor
279 kr
Tidigare lägsta pris:
329 kr

Fotbollsmål i Metall med Prickskytteduk - 240x170cm
999 kr
Tidigare lägsta pris:
1 299 kr

Vattenfontän solcellsdriven 16 cm solcellsfontän vatten fontän utomhus Svart
149 kr
Tidigare lägsta pris:
236 kr

80-Pack - Tuschpennor med Fodral - Dubbelsidiga Pennor multifärg
298 kr

2-Pack - Xiaomi Däck med Verktyg - Punkteringsfritt / Elscooter elsparkcykel
259 kr

Samsung Galaxy Tab A9+ Wifi 64GB Svart grafit
2 007 kr
Tidigare lägsta pris:
2 067 kr