Idôle Now – The Time Is Now

Join the Idôles, become an Idôle, and be part of the journey towards a better future.

Idôle Now Eau de Parfum is a luminous, modern interpretation of the classic Idôle scent—a bold, addictive floral composition featuring rose, orchid, and vanilla.

Pushing the boundaries of perfumery, Idôle Now blends nature and innovation to create an intensified floral experience:

• Upcycled rose, enriched with rose water to reduce waste

• Malaysian orchid, captured through headspace technology, preserving the rare flower’s scent without harm

• Sustainably sourced vanilla from Madagascar, enhanced with biotech-crafted vanillin to minimize raw material use

This new take on Idôle retains its signature pure and radiant accord, now enriched with deeper, more daring floral notes.

Idôle Now is a symbol of empowerment, embodying the light of a new dawn. Its design, inspired by a burning sunrise, reflects the urgency to act for a better future—NOW. The ultra-slim bottle minimizes glass weight, reducing environmental impact, while the FSC-certified outer packaging supports responsible forestry.

A stronger me, a better world. When I rise, the world rises with me. Now is the time to move forward.

Idôle Now captures the power of a generation that no longer asks for change—they create it. This is a collective movement, an unstoppable force of women ready to redefine the future.

The time is now.