Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book that will make you think about brands a little differently


Format Häftad Omfång 268 sidor Språk Engelska Förlag Komshe Utgivningsdatum 2022-02-08 ISBN 9788686245458