

Marketing Planning in a Total Quality Environment
2 156 kr
2 156 kr
Tis, 15 apr - tis, 22 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Adlibris
Produktbeskrivning
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations:
- You're doing a good job, but you'd like to do even better.
- You're spending valuable time putting out fires. You lack time to do the things that need to be done.
- You're always having a hard time coordinating major marketing programs.
- You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap.
- You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment.
- You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year.
Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.
Artikel.nr.
2d17c952-6253-4b9c-9305-a2aded1d4c2a
Marketing Planning in a Total Quality Environment
2 156 kr
2 156 kr
Tis, 15 apr - tis, 22 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Adlibris
Liknande toppsäljare

iPhone Snabbladdare USB-C PD 3.0. 20W Strömadapter + Kabel
127 kr

Playstation 5 DualSense Controller Midnight Black
799 kr

UNIQ XL Hollywood Spegel med 15 LED-lampor och touch-funktion - sminkspegel med belysning - hollywoodspegel
795 kr
Tidigare lägsta pris:
849 kr

Elkickbike för vuxna AOVOPRO M365 Scooter - 350W - 10.5Ah - Svart
2 399 kr

Laddare för iPhone 15 / iPhone 16 + 2M kabel Snabbladdare USB-C till USB-C
99 kr

Malibu Fast Tanning Bronzing Butter with Beta Carotene 300ml
139 kr

Samsung Galaxy Buds 3 Pro Trådlösa Hörlurar Grå
1 899 kr
Tidigare lägsta pris:
1 998 kr

Hundklippare för Hundtassar – Tyst och Effektiv Tasstrimmer med LED-lampa
169 kr

INF TYPE-C Dubbel SD/TF-kortläsare för snabb dataöverföring 0
79 kr
Tidigare lägsta pris:
89 kr

Trådlös CarPlay adapter 2025 - En smart och modern lösning för din bil
299 kr
Tidigare lägsta pris:
589 kr
Rekommendationer för dig

Smart Öronrengörare med Kamera – Trådlös & Säker Öroninspektion Vit
279 kr

Hopfällbar Trädgårdspall / Knäpall - Pall
349 kr
Tidigare lägsta pris:
399 kr

2-Pack - Xiaomi Däck med Verktyg - Punkteringsfritt / Elscooter elsparkcykel
249 kr

Öronkuddar för Bose QuietComfort - QC35/QC25/QC15/AE2 Hörlurar SVART
95 kr

LIECTROUX elektrisk fönsterputsrobot HCR-10 med 30 ml vattentank
1 112 kr
Tidigare lägsta pris:
1 212 kr

Apple AirPods (andra generation) med Lightning-laddningsetui
1 594 kr

12-pack Oral-B Kompatibla Tandborsthuvuden
79 kr
Tidigare lägsta pris:
89 kr

4-Pack - Volkswagen VW Centrumkåpor / Hjulnav Emblem - Bil 65 mm
119 kr

Laddare för kärcher Fönstertvätt
99 kr

Blodtrycksmätare för överarmen med minnesfunktioner
189 kr