Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.


Format Häftad Omfång 224 sidor Språk Engelska Förlag Headline Publishing Group Utgivningsdatum 2007-03-01 ISBN 9781853756153