In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.


Format Inbunden Omfång 288 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 2006-12-08 ISBN 9780471789765