We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult.

For one reason or another, pitching ideas is one of the most undervalued practices in the creative fieldFrom convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality.

In this book the author will take you inside of the heads of the people you have to convincePitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.

Format Häftad Omfång 128 sidor Språk Engelska Förlag BIS Publishers B.V. Utgivningsdatum 2019-10-07 ISBN 9789063695293