Many business owners just worry about profits and ignore business wealth building, but a business needs both. Without building wealth, the business can still go bankrupt. Unlike books which solely focus on building personal wealth, Profit or Wealth? gives business owners clear and simple rules to build business wealth…which can translate to personal wealth. Profit or Wealth? takes a unique perspective on what really matters in financial statements. Percentages don’t matter. Dollars do. For example, business owners discover why looking at net profit percentages or gross margins can get them in trouble.