The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.


Format Häftad Omfång 144 sidor Språk Engelska Förlag Niggli Verlag Utgivningsdatum 2016-10-06 ISBN 9783721209570