A comprehensive guide to every aspect of producing a show, from raising the money to creating a hit - now revised and updated.

This unique guide – the first ‘how-to’ book of its kind on the subject – offers comprehensive, clear advice to anyone producing or selling a show, whatever the venue or scale. Packed full of insights and tricks of the trade, it will give you the inspiration and confidence you need – whether you are taking your first steps in the profession or simply want to know what it takes to get a show on the stage.

Drawing on his own experience as a producer of theatre productions at every level – from university, via the fringe, to the West End – James Seabright takes you through each stage of the process:

- Having an idea for a show or getting the rights to an existing one
- Planning your budget and raising the money
- Booking your venue or a tour
- Marketing and selling the show effectively
- Getting the production designed, rehearsed and onto the stage

From the fundamental (dealing with contracts) to the frivolous (how to organise your first-night party), every aspect is explained with the help of illuminating examples. There is also a wide-ranging appendix and a companion website with downloadable contract templates, marketing packs and budget spreadsheets.

‘Essential reading for anyone contemplating a life in the theatre fast lane.’ Thelma Holt 

‘A perfect handbook for beginners and a useful aide-memoire for those of us who’ve been at it for years.’ Nicholas Allott, Managing Director, Cameron Mackintosh Ltd

'At last, hundreds of students on arts management and administration courses have a comprehensive reference book. It proves a unique guide for anyone taking their first steps into the world of productions' Anthony Field, The Stage

'Yes! A good book on producing theatre, written by a successful theatre producer!...valuable insights on everything from the creative issues of coming up with the ideas and casting a show, through to tackling touring costs, insurance, marketing, PR and so forth...valuable information for anyone putting on a production of any scale in any setting.' Total Theatre