
John Wiley And Sons Ltd
Strategic Social Media (häftad, eng)
649 kr
649 kr
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Produktbeskrivning
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories.
More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change.
The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce.
An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social mediaContains social media strategies readers can apply to any past, present, or future social media platformHelps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing effortsProvides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
Format Häftad Omfång 384 sidor Språk Engelska Förlag John Wiley and Sons Ltd Utgivningsdatum 2024-03-20 ISBN 9781119890362
More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change.
The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce.
An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social mediaContains social media strategies readers can apply to any past, present, or future social media platformHelps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing effortsProvides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
Format Häftad Omfång 384 sidor Språk Engelska Förlag John Wiley and Sons Ltd Utgivningsdatum 2024-03-20 ISBN 9781119890362
Artikel.nr.
2b9e83cc-0c60-5796-aa8a-9a08410bb5c9
John Wiley And Sons Ltd
Strategic Social Media (häftad, eng)
649 kr
649 kr
Få kvar
Mån, 14 apr - tis, 15 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
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