For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and societyTo help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.

Format Häftad Omfång 256 sidor Språk Engelska Förlag Pearson Education Limited Utgivningsdatum 2013-11-01 ISBN 9781292040899