The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we have experienced a pandemic, a digitisation race, and the bankruptcy of numerous iconic shops.

This one crisis year has meant more turnaround for the trade sector than an entire decade. This book addresses a new perspective on globalisation, and the pressing questions of what brands and merchants must do to survive in this new retail landscape.

Format Inbunden Omfång 288 sidor Språk Engelska Förlag Lannoo Publishers Utgivningsdatum 2022-06-30 ISBN 9789401481618