A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products.

In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.


Format Häftad Omfång 200 sidor Språk Engelska Förlag Ig Publishing Utgivningsdatum 2007-10-10 ISBN 9780978843106