Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.


Format Inbunden Omfång 256 sidor Språk Engelska Förlag Emerald Publishing Limited Utgivningsdatum 2024-03-14 ISBN 9781837536870