From the author of the bestselling Think Do Say, The Purpose of Purpose is an important exploration of what drives the growth mindset in your organisation, and how to harness it to transform your business. What is the point of corporate purpose? It isn’t about saving the planet, fighting for rights, or showing the caring side of corporate. It’s not about ESG, and it’s not about DE&I. Purpose is the strategic heart of a business. It inspires and informs all of its actions and communications. When articulated perfectly, purpose helps create amazing experiences for clients, partners, and teams, and in its best form it’s about growth. In The Purpose of Purpose renowned speaker, producer, and entrepreneur Ron Tite brings his expertise to the forefront, challenging conventional ideas about corporate purpose, and looking at why so many organisations get it wrong. With case studies from General Motors to Lego, Tite helps leaders understand, define, and implement purpose in a way that truly drives growth.