If you want to be the best, you have to have the right skillset.

From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.

Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.

This is your complete course in modern marketing

ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your careerWritten in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

Format Häftad Omfång 480 sidor Språk Engelska Förlag John Murray Press Utgivningsdatum 2019-01-03 ISBN 9781473683976