You have to start with no videos, views, or subscribers. Furthermore, more than 400 minutes of content is uploaded to YouTube each minute. To say that it’s challenging to grow a channel is an understatement! In fact, less than 3% of YouTube channels ever gain more than 10,000 subscribers. Yet, in a one-year period, Brian G Johnson gained 10,623 subscribers and drove over half a million video views. Truly beginning from zero. Brian had no previous YouTube success to draw from and had to learn the myriad of camera settings, editing options, and technical details that often become a roadblock. Furthermore, he did it in a small and competitive niche, the YouTube video marketing niche.

By researching, testing, and tweaking various video growth methods over a one-year period in order to identify why the YouTube algorithm promotes one video over another. Ultimately, this led to the creation of a video ritual based on his findings—a series of actions according to a prescribed order. More than a mere guide, Tube Ritual is a one-year case study with the goal being to drive more views and convert more viewers into subscribers. For those already creating videos or who want to in the future, Tube Ritual contains detailed, step-by-step information that plain works. From Branding to thumbnails, video structure, YouTube SEO, video calls to action, playlist strategies, channel strategies and more, Tube Ritual leaves no stone unturned.