The eclipse of Digital Natives and the dawn of virtual culture—how Gen A, Z are radically redefining the future of work, play, economics, and social life. We’re living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age.

This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives, made up of Gen Alpha and Z. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

In this book, we explore: How Virtual Natives are deploying the new technologies driving the virtualized worldHow relationships and work habits are being virtualizedIdentify ten main Virtual Native-led behaviors that are upending work and cultureHow Virtual Natives are evolving their expertise into a full-blown economy This is nothing short of a cultural revolution.

Virtual Natives are the driving force behind a seismic change that is redefining the world through technology and virtual worlds: this book tells you how they are navigating everything from AI to Augmented and virtual reality, gaming, blockchain and Web3 in easy, accessible language To understand the future, read Virtual Natives.


Format Inbunden Omfång 304 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 2023-09-13 ISBN 9781394171354